Usability studies and user research

Understand your users, their journeys, pain points, and behaviors.

To understand the true impact of a new digital product—whether in the conceptual, prototype, UI, final development phase, or after launch—we conduct research with the actual market. What we do:

UX/UI Audits

Heuristic Evaluation

Qualitative and Quantitative Usability Studies

Individual Interviews and Focus Groups

User Testing (moderated and remote)

Remote and Field Studies

User Research for Innovation

Market Research for Digital Products

User Profiling

User/Buyer Persona Workshops

The way we work

Our experienced UX team conducts in-the-wild user research, both qualitative and quantitative, to uncover insights and make user-centric decisions that enhance product quality. We tailor our research and testing to your specific needs and product characteristics.

Find critical issues in your product’s value proposition, usability, or accessibility.

User research process

Our user testing can include:

  • Product understanding (web, app, software, VR, AI).
  • Heuristic analysis
  • Participant recruitment
  • Methodology and script design
  • Test execution using concepts, prototypes, or production links.
  • Video and audio recordings.
  • Detailed, general, or key findings reports.
  • Recommendations are also provided.

Did you know that making a modification to a digital project in UX and prototyping stages can be 90% cheaper than doing them in later stages?

NPS of 95%
Your Voice Matters:

We value your satisfaction, supported by a 95% NPS. We cherish stories of users pleased with our design excellence, with every interaction and click fueling our passion.

Let’s work together

Get in touch with our experts to review your idea or product, and discuss options for the best approach

Related Services

Strategic design for digital products, apps, eCommerce, corporate websites, platforms, and intranet solutions—ensuring a cohesive approach to digital projects.