To understand the real impact of a digital product at any stage — from the idea and prototype to launch or post-launch — we conduct research with real users. Here are some of the evaluations and research methods we carry out:
UX Research & Usability Testing Services
Understand your users, their journeys, pain points, and behaviors.
Usability and UX/UI Evaluations
User Research (UX Research)
Accessibility and Compliance Assessments
Market and Competitor Research
User Modeling and Segmentation
What We Do and How We Evaluate
Usability and UX/UI Evaluations
- UX/UI Audits and Heuristic Analysis
- Qualitative and Quantitative Usability Studies
- Remote or In-Person User Testing
- Moderated or Automated Testing
- Qualitative A/B Testing
- Concept Testing
User Research (UX Research)
- In-depth Interviews with One-on-One Sessions
- Quantitative Surveys
- Concept Testing
- Shadowing / Contextual Observation
- User Research for Innovation
Accessibility and Compliance Assessments
- Baseline Accessibility Evaluation
- Compliance with International Technical Standard WCAG 2.1 Levels A, AA, and AAA
- ADA Compliance and European Accessibility Act (EAA)
- Compliance with Government Regulation Decree 1008 of 2018
- Compliance with the Rights of Persons with Disabilities
Market and Competitor Research
- Digital Competitor Benchmarking (UX / Product / SEO / AEO / Features)
- SWOT Analysis of Key Competitors
- Digital and In-Person Mystery Shopping
- Industry Trend Analysis (Desk Research + AI)
- Brand Positioning and Perception Studies
User Modeling and Segmentation
- Creation of User Personas and Proto-Personas
- Empathy Maps
- Customer Journeys
- User Profiling
- Segmentation by Behavioral Archetypes
Did you know that making a modification to a digital project in UX and prototyping stages can be 90% cheaper than doing them in later stages?
Our Research Process
We apply a flexible methodology that adapts to the product’s context, tailoring each phase according to the objectives, user types, and project maturity level.
The way we work
It is a strategic decision whether you are creating an app, validating an idea, optimizing a platform, or seeking to better understand your users. Research provides evidence to make better decisions, avoid costly mistakes, and make development more efficient.
Ideal for startups, technology companies, innovation, research or marketing teams, and agencies that develop digital products. We adapt to the context, the team, and the stage of the product.
Why Work With Us
- Research and UX Experts – We combine experience with a strong product and brand vision.
- User-Centered Approach – We go beyond the surface to uncover valuable insights.
- Agile, Focused, and Practical – We work with fast, efficient timelines.
- Nearshore LATAM Team – We conduct research across all Spanish-speaking countries in Latin America.
FAQ
It is a process aimed at deeply understanding the users of a digital product: who they are, what they need, how they think, and how they interact with interfaces like apps or websites. It includes techniques such as interviews, surveys, behavior analysis, and direct observation to make design decisions based on evidence, not assumptions.
A usability study focuses on understanding how users interact with a specific interface. Its goal is to identify barriers, friction points, or navigation errors to improve the user experience, increase conversion, and reduce rework in development.
Usability testing observes how users interact with a product or prototype to improve it. UX research is broader and more strategic: it explores users’ needs, habits, frustrations, motivations, and context—even before the product exists. It can also be used to understand the market or in branding strategy processes to grasp brand perception.
- Before design (to understand the problem).
- During design (to validate ideas and flows).
- After launch (to improve the real experience).
The earlier you test, the lower the cost to fix errors.
At UZER, we primarily use qualitative methods due to the high value and depth of the results, such as:
- In-depth interviews
- Usability/accessibility testing
- Card sorting
- Shadowing
- Mystery Shopping
- Heuristic analysis
However, we can also complement with quantitative methods like surveys; the choice depends on the objective, the product or brand, and the user profile.
We always work with real users who match the product’s target audience. This ensures relevant and actionable results.
Yes. We have experience recruiting users in various Latin American countries. We can work with specific profiles or use the client’s databases.
Absolutely, it’s the most common technique due to users’ scheduling convenience; however, it depends on the product being tested. We conduct remote studies using observation, recording, and analysis tools that allow us to capture real insights from anywhere in the world.
NPS of 95
Your Voice Matters:
We value your satisfaction, supported by a 95 NPS. We cherish stories of users pleased with our design excellence, with every interaction and click fueling our passion.
Let’s work together
Get in touch to bring your AI product vision to life.
Related Services
Strategic design for digital products, apps, eCommerce, corporate websites, platforms, and intranet solutions—ensuring a cohesive approach to digital projects.
